Ta ra rum pum lost rhythm
With the holiday season on, Siddharth Anand's Ta Ra Rum Pum was aimed to captivate not only the adults but also children as the film is based on speeding cars. But does the film succeed at the box office?
Trade analyst Taran Adarsh says, "The West has often made films on sportspersons depicting their rise and fall like Rocky and Cinderella Man. Siddharth borrows the concept from these films but he garnishes the material with desi emotions that work well with Indian moviegoers."
Trade analyst Vikas Mohan says, "The film has a fair amount of entertainment. There is a lot of excitement in the sequences of car racing."
Taran, however, points out, "The film is not about car racing only. It involves a couple, their two kids, the family's riches to rags story and their highs and lows. The high octane climax not only gives you goose bumps, but also makes you jump with joy."
Taran adds that Ta Ra Rum Pum has its share of flaws. "You can't turn a blind eye to the aberrations in those 16 reels. Fortunately, the pros outweigh the cons in the final tally," Taran says.
Pointing out the film's shortcomings Vikas Mohan says, "The script lacks novelty. There are many loopholes in it. How Saif turns into an expert driver is not established. Also it is hard to understand why does he not take up a job as a taxi driver when he has no money." Vikas Mohan says that despite the film being made for the family audience, its collections have been below expectations. "The opening response has been dull despite the big banner and the star cast. The going will be tough at the box office."
Echoing Mohan's statement Taran says, "Ta Ra Rum Pum easily ranks amongst better films from the Yash Raj factory, but surprisingly, the film has opened to a below-the-mark response at several screens. It has the potential and power to gather speed in days to come since it has something for everyone — emotional quotient for families, thrilling car races to woo the youth and the kiddie factor to attract a huge movie-going segment, the kids. Its business overseas should be excellent, and in India, the multiplexes will help the distributors reap a harvest."
